Public Information Officer
Town of Fort Myers Beach Town of Fort Myers Beach Fort Myers Beach, FL Fort Myers Beach, FL Full-time Full-time From $70,000 a year From $70,000 a year 1 day ago 1 day ago 1 day ago Position:
Public Information Officer (PIO) Reports to:
Town Manager Emergency Classification:
Essential FLSA Classification:
Exempt Pay Grade:
112 Are you excited by the opportunity to make a meaningful impact in a community while enjoying the sea breeze? The Town of Fort Myers Beach is seeking an upbeat and dynamic Public Information Officer to join our vibrant team! The ideal candidate will have a passion for storytelling, excellent communication skills, and a proactive approach to building positive relationships between the town and its residents.
The Town of Fort Myers Beach is a community on a resilient journey.
Working at the Town of Fort Myers Beach means contributing to a town's recovery, rebuilding its spirit, and creating a future that stands stronger than before.
If the thought of using your experience, background and skill set to join our dynamic team in this pivotal time excites you, please review the job description below and apply through the job ad.
Please note, the posted salary range is posted at the starting point of the pay grade and is negotiable based on years of experience.
Town of FMB Offers a Competitive Benefit Package! Health & Wellness:
Comprehensive health insurance plans for you and your family with low deductibles and low annual maximums! The Town of FMB pays 100% of employee only coverage and 50% of dependent coverage.
Employer paid life insurance, short- and long-term disability insurance, and gym membership reimbursement.
Work/Life Balance:
The Town of FMB offers 24 days of PTO Annually, 16 Paid Holidays annually, paid parental leave, and flexible scheduling options.
Retirement Planning:
401(a)/457(b) Pension Plan with an employer contribution in which you are immediately vested.
Competitive Compensation and more! Position Summary The Public Information Officer serves as the key liaison between the municipal government and the community ensuring transparent, proactive, and effective communication through a variety of in person and digital communication methods.
This role involves media relations, content creation, social media management, crisis communication, and community engagement.
Responsibilities and Reporting During an Emergency Situation:
If assigned, employees in this classification will be required to report and carry out duties as directed for the duration of an emergency.
Depending on the nature of the emergency, this may require working around the clock for several days on short notice.
EXAMPLES OF ESSENTIAL DUTIES Establish and maintain relationships with local, regional, and national media outlets.
Act as the primary contact for media inquiries and coordinate interviews and press conferences.
Draft and distribute press releases, media advisories, and other communications materials.
Develop compelling content for various communication channels, including press releases, Town website, social media, newsletters, and more.
Manage the daily distribution of news and information to residents and the public on behalf of the Town Departments.
Collaborate with relevant departments to develop and maintain web content.
Oversee the Town's website updating content as needed to ensure the information displayed is up to date, organized, accurate, and easily accessible.
Create engaging and informative materials to highlight local events, initiatives, department events, and achievements.
Research, create and share with the media relevant information about the Town, public services, amenities, and Town Council.
Coordinate the production of multimedia content such as videos, infographics, and photography.
Develop, creative and digital assets for communication needs on Adobe programs, Canva and/or other relevant programs.
Monitor applicable sites of various organizations for information of interest to the Town and its residents and shares as appropriate.
Manage and update social media platforms to ensure consistent and positive messaging.
Monitor social media channels and media outlets for community feedback or situations which impact the Town and respond promptly and when appropriate.
Train designated staff who are social media contributors to ensure company policies and protocols related to posting on Town social media pages are always followed.
Review and approve content as needed.
Develop and implement social media campaigns to promote Town events and initiatives.
Develop and maintain crisis communication plans to ensure rapid and effective responses to emergencies or news which should be shared to residents.
Serve as a spokesperson during crisis situations and use proper communication applications to disseminate information to the public in a clear and timely manner.
Organize and attend community events to promote positive interactions between residents and the municipal government.
Facilitate public forums and meetings to gather feedback and address community concerns.
Develop and facilitate outreach, public awareness campaigns, special communications, and media projects.
Respond to media inquiries with accurate and researched information as approved by the Town Manager.
Share responses with media through the most effective communication methods to include but not limited to, conducting on camera interviews, emailing written statements, and/or arranging for the Mayor, Town Manager, or staff subject matter expert to be interviewed.
Work closely with Town Council on special projects such as public information campaigns, etc.
Develop comprehensive and strategic communication programs that include Town objectives, primary messages, research, strategy, tactics, and budget.
Train and designate staff representatives for each website content section and module, troubleshoot issues with staff and civicplus, coordinate content and site structure/design with staff.
Utilize Town software to manage media outlets and websites offering recommendations for improvement as necessary to keep up with industry norms and marketing trends.
Send text and email alerts to subscribers through designated channels; manage and troubleshoot for subscribers as needed.
Produce consistent reporting, internal informational content and media content as advised by the Town Manager.
Prepare clear, concise, and comprehensive correspondence, reports, studies, and other material for the public, community groups, and other stakeholders, including newsletters, budget narratives, Town-wide communications, policies, and guidelines.
Consistently update and maintain social media graphics, photography and videos, website photography, graphics, and videography to ensure what is displayed is consistent with current events and operations of the Town.
Maintain current knowledge of industry-related trends and developments to assist with generating ideas, researching, fact-finding, coordinating and preparing reports as well as develop new marketing opportunities for the community.
Provide branding, community relations and marketing for Town departments, properties, and amenities.
Serve as a presence at community and Town events.
Maintain integrity of Town's logo and branding strategy.
Serve during emergency situations and represent the Town at the Emergency Operations Center and Joint Information Center.
Monitor Town Council and Board and Committee meetings gathering public information to share through media outlets as necessary.
Respond promptly to public information requests.
Assists with budget planning as assigned.
Attends all assigned meetings and events.
Performs emergency response tasks and assignments as directed.
Performs other duties as assigned.
(These essential job functions are not to be construed as a complete statement of all duties performed.
Employees will be required to perform other job-related duties as required.
) REQUIREMENTS:
Education, Certification, and
Experience:
Bachelor's degree from an accredited college or university with major coursework in Communications, Journalism, Marketing or related field; and Three (3) years of progressively responsible communications, media relations, public relations, and marketing experience in a complex organization.
Current FEMA NIMS (IS-100 B, IS 200 B, IS-700 A, IS-800 B) Certification or ability to secure certifications within 6 months of employment.
; and Current FEMA L0105 Basic PIO Certification or ability to secure certifications within 6 months of employment.
Experience working in a public agency preferred.
Relevant work experience may substitute for required education on a year for year basis.
Knowledge, Skills, and Abilities:
Knowledge of social media, website management, emergency information, and historical perspective of organizational unit.
Skill in critical thinking and problem-solving, and making recommendations on complex community and intergovernmental relations, community relations, media relations, community outreach, and public affairs issues and strategies.
Ability to learn Town functions and operations and associated public information and media relations issues.
Ability to communicate effectively, both verbally and in writing; present information clearly and persuasively to the media and in public settings; prepare clear, concise, and comprehensive correspondence, reports, studies, and other written materials.
Ability to consistently demonstrate exceptional proficiency in the English language, showcasing a keen aptitude for precise grammar, punctuation, and spelling, coupled with the ability to proofread and refine written work to the highest standards.
Ability to develop relationships with media professionals, Town personnel, elected officials and their staff, and key community stakeholders.
Ability to exercise tact, diplomacy, and discretion in dealing with highly sensitive, complex, confidential, and controversial issues and situations.
Ability to exercise independent judgment within general policy guidelines.
Ability to navigate sensitive political environments.
Ability to develop, research, recommend, and implement comprehensive public information programs, including media relations, public relations, and marketing.
Ability to utilize Town specific technology and general office software.
Ability to work in web development and website management.
Ability to work under pressure and handle crisis situations with composure.
Ability to effectively manage and disseminate public communications during an emergency.
Working knowledge of Adobe Suite or Canva required.
Physical Requirements:
Tasks involve some physical effort in standing, bending, stooping, stretching, walking, or moderate lifting (20 pounds); and standard dexterity in the use of fingers, limbs, or body in the operation of office equipment.
Tasks may involve extended periods of time working at a desk in front of a computer.
Environmental Requirements:
Tasks are regularly performed inside and/or outside an office environment.
Ability to perform work in varying and adverse weather conditions including heat, cold, rain, and potentially dangerous environments as needed.
The noise level in the work environment can be moderately noisy.
Sensory Requirements:
Task requires sound perception and discrimination.
Task requires visual perception and discrimination.
Task requires oral communications ability.
The Town of Fort Myers Beach, Florida is an Equal Opportunity Employer and complies with the Americans with Disabilities Act.
Job Type:
Full-time Pay:
From $70,000.
00 per year
Benefits:
Dental insurance Flexible schedule Health insurance Life insurance Paid time off Parental leave Retirement plan Vision insurance Schedule:
8 hour shift Monday to Friday Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
Public Information Officer (PIO) Reports to:
Town Manager Emergency Classification:
Essential FLSA Classification:
Exempt Pay Grade:
112 Are you excited by the opportunity to make a meaningful impact in a community while enjoying the sea breeze? The Town of Fort Myers Beach is seeking an upbeat and dynamic Public Information Officer to join our vibrant team! The ideal candidate will have a passion for storytelling, excellent communication skills, and a proactive approach to building positive relationships between the town and its residents.
The Town of Fort Myers Beach is a community on a resilient journey.
Working at the Town of Fort Myers Beach means contributing to a town's recovery, rebuilding its spirit, and creating a future that stands stronger than before.
If the thought of using your experience, background and skill set to join our dynamic team in this pivotal time excites you, please review the job description below and apply through the job ad.
Please note, the posted salary range is posted at the starting point of the pay grade and is negotiable based on years of experience.
Town of FMB Offers a Competitive Benefit Package! Health & Wellness:
Comprehensive health insurance plans for you and your family with low deductibles and low annual maximums! The Town of FMB pays 100% of employee only coverage and 50% of dependent coverage.
Employer paid life insurance, short- and long-term disability insurance, and gym membership reimbursement.
Work/Life Balance:
The Town of FMB offers 24 days of PTO Annually, 16 Paid Holidays annually, paid parental leave, and flexible scheduling options.
Retirement Planning:
401(a)/457(b) Pension Plan with an employer contribution in which you are immediately vested.
Competitive Compensation and more! Position Summary The Public Information Officer serves as the key liaison between the municipal government and the community ensuring transparent, proactive, and effective communication through a variety of in person and digital communication methods.
This role involves media relations, content creation, social media management, crisis communication, and community engagement.
Responsibilities and Reporting During an Emergency Situation:
If assigned, employees in this classification will be required to report and carry out duties as directed for the duration of an emergency.
Depending on the nature of the emergency, this may require working around the clock for several days on short notice.
EXAMPLES OF ESSENTIAL DUTIES Establish and maintain relationships with local, regional, and national media outlets.
Act as the primary contact for media inquiries and coordinate interviews and press conferences.
Draft and distribute press releases, media advisories, and other communications materials.
Develop compelling content for various communication channels, including press releases, Town website, social media, newsletters, and more.
Manage the daily distribution of news and information to residents and the public on behalf of the Town Departments.
Collaborate with relevant departments to develop and maintain web content.
Oversee the Town's website updating content as needed to ensure the information displayed is up to date, organized, accurate, and easily accessible.
Create engaging and informative materials to highlight local events, initiatives, department events, and achievements.
Research, create and share with the media relevant information about the Town, public services, amenities, and Town Council.
Coordinate the production of multimedia content such as videos, infographics, and photography.
Develop, creative and digital assets for communication needs on Adobe programs, Canva and/or other relevant programs.
Monitor applicable sites of various organizations for information of interest to the Town and its residents and shares as appropriate.
Manage and update social media platforms to ensure consistent and positive messaging.
Monitor social media channels and media outlets for community feedback or situations which impact the Town and respond promptly and when appropriate.
Train designated staff who are social media contributors to ensure company policies and protocols related to posting on Town social media pages are always followed.
Review and approve content as needed.
Develop and implement social media campaigns to promote Town events and initiatives.
Develop and maintain crisis communication plans to ensure rapid and effective responses to emergencies or news which should be shared to residents.
Serve as a spokesperson during crisis situations and use proper communication applications to disseminate information to the public in a clear and timely manner.
Organize and attend community events to promote positive interactions between residents and the municipal government.
Facilitate public forums and meetings to gather feedback and address community concerns.
Develop and facilitate outreach, public awareness campaigns, special communications, and media projects.
Respond to media inquiries with accurate and researched information as approved by the Town Manager.
Share responses with media through the most effective communication methods to include but not limited to, conducting on camera interviews, emailing written statements, and/or arranging for the Mayor, Town Manager, or staff subject matter expert to be interviewed.
Work closely with Town Council on special projects such as public information campaigns, etc.
Develop comprehensive and strategic communication programs that include Town objectives, primary messages, research, strategy, tactics, and budget.
Train and designate staff representatives for each website content section and module, troubleshoot issues with staff and civicplus, coordinate content and site structure/design with staff.
Utilize Town software to manage media outlets and websites offering recommendations for improvement as necessary to keep up with industry norms and marketing trends.
Send text and email alerts to subscribers through designated channels; manage and troubleshoot for subscribers as needed.
Produce consistent reporting, internal informational content and media content as advised by the Town Manager.
Prepare clear, concise, and comprehensive correspondence, reports, studies, and other material for the public, community groups, and other stakeholders, including newsletters, budget narratives, Town-wide communications, policies, and guidelines.
Consistently update and maintain social media graphics, photography and videos, website photography, graphics, and videography to ensure what is displayed is consistent with current events and operations of the Town.
Maintain current knowledge of industry-related trends and developments to assist with generating ideas, researching, fact-finding, coordinating and preparing reports as well as develop new marketing opportunities for the community.
Provide branding, community relations and marketing for Town departments, properties, and amenities.
Serve as a presence at community and Town events.
Maintain integrity of Town's logo and branding strategy.
Serve during emergency situations and represent the Town at the Emergency Operations Center and Joint Information Center.
Monitor Town Council and Board and Committee meetings gathering public information to share through media outlets as necessary.
Respond promptly to public information requests.
Assists with budget planning as assigned.
Attends all assigned meetings and events.
Performs emergency response tasks and assignments as directed.
Performs other duties as assigned.
(These essential job functions are not to be construed as a complete statement of all duties performed.
Employees will be required to perform other job-related duties as required.
) REQUIREMENTS:
Education, Certification, and
Experience:
Bachelor's degree from an accredited college or university with major coursework in Communications, Journalism, Marketing or related field; and Three (3) years of progressively responsible communications, media relations, public relations, and marketing experience in a complex organization.
Current FEMA NIMS (IS-100 B, IS 200 B, IS-700 A, IS-800 B) Certification or ability to secure certifications within 6 months of employment.
; and Current FEMA L0105 Basic PIO Certification or ability to secure certifications within 6 months of employment.
Experience working in a public agency preferred.
Relevant work experience may substitute for required education on a year for year basis.
Knowledge, Skills, and Abilities:
Knowledge of social media, website management, emergency information, and historical perspective of organizational unit.
Skill in critical thinking and problem-solving, and making recommendations on complex community and intergovernmental relations, community relations, media relations, community outreach, and public affairs issues and strategies.
Ability to learn Town functions and operations and associated public information and media relations issues.
Ability to communicate effectively, both verbally and in writing; present information clearly and persuasively to the media and in public settings; prepare clear, concise, and comprehensive correspondence, reports, studies, and other written materials.
Ability to consistently demonstrate exceptional proficiency in the English language, showcasing a keen aptitude for precise grammar, punctuation, and spelling, coupled with the ability to proofread and refine written work to the highest standards.
Ability to develop relationships with media professionals, Town personnel, elected officials and their staff, and key community stakeholders.
Ability to exercise tact, diplomacy, and discretion in dealing with highly sensitive, complex, confidential, and controversial issues and situations.
Ability to exercise independent judgment within general policy guidelines.
Ability to navigate sensitive political environments.
Ability to develop, research, recommend, and implement comprehensive public information programs, including media relations, public relations, and marketing.
Ability to utilize Town specific technology and general office software.
Ability to work in web development and website management.
Ability to work under pressure and handle crisis situations with composure.
Ability to effectively manage and disseminate public communications during an emergency.
Working knowledge of Adobe Suite or Canva required.
Physical Requirements:
Tasks involve some physical effort in standing, bending, stooping, stretching, walking, or moderate lifting (20 pounds); and standard dexterity in the use of fingers, limbs, or body in the operation of office equipment.
Tasks may involve extended periods of time working at a desk in front of a computer.
Environmental Requirements:
Tasks are regularly performed inside and/or outside an office environment.
Ability to perform work in varying and adverse weather conditions including heat, cold, rain, and potentially dangerous environments as needed.
The noise level in the work environment can be moderately noisy.
Sensory Requirements:
Task requires sound perception and discrimination.
Task requires visual perception and discrimination.
Task requires oral communications ability.
The Town of Fort Myers Beach, Florida is an Equal Opportunity Employer and complies with the Americans with Disabilities Act.
Job Type:
Full-time Pay:
From $70,000.
00 per year
Benefits:
Dental insurance Flexible schedule Health insurance Life insurance Paid time off Parental leave Retirement plan Vision insurance Schedule:
8 hour shift Monday to Friday Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
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